REO Speedwagon was one of the first Rock bands to score big with power ballads in the '80s. They had the good fortune of being one of the hottest bands in America when MTV launched on August 1, 1981
Most of the band's videos were dominated by performance footage, and they weren't photogenic enough to compete on the network with the likes of Duran Duran, Van Halen and other acts who did a better job matching a picture to the sound.
Keep On Loving You" is lead singer Kevin Cronin's response after he found out his wife was cheating on him. In the song he says he'll keep on loving her no matter what.
Before REO Speedwagon recorded this, they were known as a hard rock band. Keyboardist Neal Doughty initially had concerns about recording this love ballad, but his fears were calmed when "Keep On Loving You" proved to be a breakthrough hit for the band.
The song first appeared on REO Speedwagon's 1980 album Hi Infidelity. It was the first REO Speedwagon single to break the top 50 on the U.S. Billboard Hot 100, reaching the number-one spot for one week in March 1981. The single was certified Platinum for U.S. sales of over one million copies.
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